AMMACHI KOTTARAM
ABUNDANCE
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Hypocrites
P eople become hypocrites because that ’ s the easy way out. Almost everyone has heard the phrase ‘ Do the right thing, even when no one is watching. ’ That essentially is what hypocrisy boils down to. Society brings groups of people together that share somewhat common belief systems. These range from religion to politics. In our daily interactions we operate by a certain set of rules. Thou shalt not kill. Don ’ t run the red light. Don ’ t cheat on your spouse. You get my drift. I believe the majority of society does not kill. However, would it really hurt to run that light? I mean nobody ’ s watching. It ’ s taking too long. When you do that. When you run that light, you ’ re a hypocrite. You ’ ve done something that you ’ ve most likely advised someone else not to do. And you did it alone. You feel secure in that moment. You think nobody ’ s watching. Imagine being called a hypocrite. It ’ s up there with some of the most painful insults you can receive. Next to being called ...
Illusion truth
F acts don ' t actually matter: People repeat them so often that you believe them. Welcome to the “ illusory truth effect, ” a glitch in the human psyche that equates repetition with truth. Marketers and politicians are masters of manipulating this particular cognitive bias --- which perhaps you have become more familiar with lately. As with any cognitive bias, the best way not to fall prey to it is to know it exists. If you read something that just feels right, but you don ' t know why, take notice. Look into it. Check the data. If that sounds like too much work, well, facts are fun. Facts are fun. Facts are fun. Facts are fun.
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